Tradewind Strategies - In the News

Press:

World Business Magazine: Josef Blumenfeld discusses challenges facing global businesses targeting the US market
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Josef Blumenfeld was recently selected as an "Expert" for "Fast Company" and will be writing the Going Global column for its site and blog.
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Startup Nation: Take Your Startup to a Foreign Market
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Tradewind Strategies explains how to 'go global' to Priority Magazine, a Pitney Bowes publication
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Asia's Media Magazine
“Brand Health Check: Josef Blumenfeld explains how Wal-Mart’s China strategy is laying the foundation for nationwide growth in several industries” Click here to read article

Josef Blumenfeld: World View
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Josef Blumenfeld: The risks of ineffective global communication
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In a class of their own
A new breed of Chinese private firms is putting the skids under local SOEs, and offering foreign competitors a run for their money
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Eurobiz - published by the European Union Chamber of Commerce in China

PR Trend in 2006: Globalization of PR

Consistent Harmony -
American Executive Magazine

Plastic PERIL

Making a World of Difference - Natick Company Provides Global PR Strategies

China Business News - Global PR
Consultant, founder of Tradewind Strategies, Joe Blumenfeld: Silence in Front of Public is the Fundamental Cause of Haier's Failure to Acquire Maytag (Chinese)

OP-ED: Reaping the benefits from international teamwork

Quoted in Sina.com

Look before you leap

US public ire mounts over China buy-outs -
Media, based in Hong Kong

Josef Blumenfeld was quoted in Xinhua -
full article coming soon

POOR PR HURTS
CHANCE TO BUY MAYTAG
Weak communications and PR by the Chinese-owned Haier Group may hurt its chances to buy Maytag, according to Josef Blumenfeld, a global communications expert who runs Tradewind Strategies in Natick, Mass.

In an article in The Des Moines Register, Blumenfeld said "Haier's communications and PR skills are so poor that they could complicate any effort to buy the ailing Iowa appliance maker."

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Headline: STREET TALK
A behind-the-scenes look at business around Iowa

Chinese firm tough to contact

Josef Blumenfeld is a public relations consultant with experience in more than 20 countries, including China. When he heard about a potential takeover of Maytag Corp. by a trio of businesses headed by China-based Haier Group, he warned that Haier's communications and PR skills are so poor that they could complicate any effort to buy the ailing Iowa appliance maker.

Innovation is crucial to unlocking promise of the Asian Century -
Media, based in Hong Kong

Global Speak -
American Executive Magazine

Welcome to the World

I would have answered Brian Scudamore's question about "going global" [Ask Inc., January] in a different manner -- using the question as an opportunity to educate Inc.'s readers on the nature of globalization. The question about going global is moot: All businesses are global. The sooner American business adopts a global mindset, the sooner we'll be able to compete -- and, I believe, win -- in the global marketplace.

Josef Blumenfeld
Founder
Tradewind Strategies
Natick, Mass.

featured in CMO Magazine

Going Global
AS COMPANIES look to the global market-place for expansion and growth ("Outer Limits," February), the importance of seasoned international marketing professionals will become paramount. As it would be cost-prohibitive to bring all the talent in-house, CMOs will have to look for outside resources that they can tap as market demands require. The results will come faster, be better and require less investment of those scarce marketing dollars.

Josef Blumenfeld
Founder
Tradewind Strategies

featured in FORTUNE Magazine

on Carly's Big Bet
Joe Blumenfeld of Tradewind Strategies in Natick, Mass, hailed the story's "outstanding writing, which presented a complex and confusing matter in terms everyone could understand. You focused on the story - something that gets lost all too often in our media-saturated world, and shone a spotlight on an issue that the public should know about. You've helped restore my belief in the media, and (for a while at least) my cynicism has been lessened. Bravo."

Cultural awareness carries the day for companies seeking global reach - MASS High Tech

Europeans costing American companies - The Washington Times

Brazil: Tradewind Analysis of US Election - Globo

Blogs:

Global PR Management